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GigMasters
GigMasters is an online platform that helps event planners, performers, and venue owners find and book entertainment for their events.
- Industry
- entertainment
- Product Type
- digital
- Problem
- The entertainment industry is not easily accessible for people who want to book performers for events, and for performers to find gigs.
- Market Size & User Personas
- The entertainment industry is worth approx. $280B and is expected to grow to $300B by 2024. User personas include event planners looking for performers, performers looking for gigs, and venue owners looking for performers.
- Solution
- GigMasters is an online platform that helps event planners, performers, and venue owners connect and book entertainment for their events.
- MVP Features
- A user-friendly website, a database of performers, payment processing, and customer support.
- Implementation Details
- Developing the platform and website, integrating payment processing, creating marketing content, and launching the platform.
- Value Proposition
- GigMasters provides a convenient and easy way to find, book and hire entertainment for events with no hidden fees or charges.
- Pain Points to Solve
- GigMasters solves the pain point of having to search through multiple different sources to find the right entertainment for an event.
- Sales & Marketing Channels
- GigMasters will utilize social media marketing, search engine optimization, and email marketing to reach its target audience.
- Revenue Stream Sources
- GigMasters will generate revenue through a subscription fee for event planners, commission fees for performers, and advertising fees for venue owners.
- Cost Structures
- GigMasters will incur costs for hosting and managing the platform, as well as for advertising and marketing.
- Key Activities
- Developing and maintaining the platform, creating marketing content, and customer support.
- Key Resources
- Software developers, designers, marketers, customer service personnel, and content creators.
- Key Partners
- Partnerships with event venues, production companies, and performers.
- Competition Landscape
- Similar platforms such as Fiverr, GigSalad, and GigsNearYou.
- Competition Advantage
- GigMasters provides a comprehensive and easy to use platform that connects event planners, performers, and venue owners.
- Idea Validation Steps
- Surveys, interviews, and focus groups to gauge interest and feedback from potential customers.
- Potential Business Challenges
- Competition from similar platforms and difficulty in finding the right talent.